about Alyssa

Photo by: Jacqueline Ashton

Photo by: Jacqueline Ashton

Alyssa is the CEO and Founder of easy. a service that delivers 100% organic cotton feminine hygiene products right to your door and donates a portion of profits to delivering sanitary pads to Kenyan girls. Alyssa supports the movement to end menstrual shame and promote access to safe products for all girls and women.

Alyssa completed her thesis in psychology at Ryerson University and spent the first part of her career coordinating large scale research studies for the major hospitals in Toronto. Today she spends her time running easy period, writing and speaking at various events. She has a passion for empowering women and helping them fulfill their dreams.

CEO and Founder, easy.
Member of the Society for Menstrual Cycle Research
Member of the National Women's Health Network
Winner of 2017 D&AD Wood Pencil
Winner of 2017 Canadian Marketing Award
One of CBC's top 10 Changemaker's of 2017
Bay Street Bull Top 30 Under 30 2018