“I think my deeper purpose is to impact women and remind them of what they have inside of them, to help them not be so afraid to do what they know in their hearts they want to do. Most of us have a sense of our purpose but we live in a very fearful environment that can make it hard to take action. So building a community around a shared idea, knowing that we deserve safe products is allowing me to live my true purpose now.”
Sometimes people are so focused on growth that they forget the natural progression of things. Things take time. Each stage of growth presents new challenges that you need to be prepared for. Rapid growth can be a nightmare if you aren’t ready for it.
In 2017 Alyssa was chosen as one of Canada’s top 10 next generation change makers by CBC for her work empowering women through easy access to menstrual products.
On the other side of the world in Africa 80% of girls lack access to sanitary pads, easy. sees this issue and donates 5% of their end of year profits to ZanaAfrica Foundation, and as they grow so does their contribution.
“We started to talk about how best to speak to people about what we do. A big part of it centred around eliminating the shame we feel about our periods, the discomfort about the conversation,” Bertram says. “When we really stop to think about it, it’s ridiculous that we feel so uncomfortable about something that’s so natural.”
For our Northern neighbors: easy. (pronounced “easy, period” because Canadians are cheeky like that) offers a similar direct-to-consumer organic-tampon delivery service, which donates a portion of proceeds to ZanaAfrica, an organization providing girls in Kenya with feminine care products. And spoiler: your delivery comes with chocolate.
Bertram acknowledged the ads might make some people uncomfortable, but said she wouldn’t shy away from that reaction. “Sometimes we need to question the things we’re uncomfortable with and why,” she said. “If we can get that conversation started, I’d be very happy to be a part of that.”
“‘No Shame’ means not having to hide, not having to feel like something that is natural needs to be hidden. Rather I hope to start a conversation that engages both men and women and hopefully leads to a better understanding of menstruation,” she tells The Huffington Post Canada.
Easy mainly targets millennial women, especially those now making their own product decisions, outside of what they used as teens, which is often influenced by their moms’ choices. It’s also after those comfortable with buying through subscription services, she says. The idea is to be about more than just empowerment in product choice, with the brand also focused on conquering taboos that still prevail around periods, Bertram says.
Canadian organic tampon subscription service Easy wants to build on the menstrual activism that has been growing over the last year with an ad campaign that depicts a world where women are not embarrassed about their periods.
On Saturday November 12, easy (the ingenious company that sends you 100% organic cotton tampons + chocolate in the mail) presents a woman’s worth. Enjoy a gratifying evening in a candle-lit, window-lined loft.
In ten years, I would like access to sustainable and safe products to be a reality for all women and girls regardless of geographic location.
Any business that has succeeded has done so because someone wasn’t afraid to just start.
The bottom line is we’re here for a finite amount of time, we each bring something unique to the table so why not do it in a big way.